What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Why does it matter? A content marketing strategy is more important today than ever. To . . .
Every successful business needs accurate and effective business accounting practices. It pays huge dividends to have an excellent system to record your business’ finances as it grows. With tidy books, business owners are better able to forecast performance, keep track of the health of the business, review revenues and expenses, . . .
Machine learning is one of those concepts that everyone has heard about but few really understand. Let me step you through what it is and how businesses use it. Machine learning, sometimes known by the acronym ML, is a subset of artificial intelligence. It refers to software that has self-learning or . . .
If you want to be certain your business adheres to international quality standards, being ISO 9001 certified is the answer. You may have heard of ISO, or the International Organisation for Standardisation, but what does it really mean to be ISO 9001 certified? The Importance Imagine a world without quality management systems. . . .
If you’ve ever wondered what process mapping is, and whether you need it, let me help. It’s an essential part of DSS’ project management toolkit and something my eight years of experience as a project manager have taught me to rely on. At its simplest, a process map is a workflow diagram that . . .
Software development is complex. When you add to that complexity the ubiquity of human error, it's no surprise that development teams run into challenges with software testing. At DSS, we figure the best software testing problems are the ones you don’t experience at all. Accordingly, we follow methodologies designed to eliminate errors rather than fix them. Here are the three challenges we . . .
How do you become a data scientist? Let’s take a look at whether you’ve got what it takes. Data is everywhere. Whenever you post on social media, watch a video, add something to your online shopping cart, or even text someone, you generate data. Data scientists take that data, along with hundreds of thousands of other sources, and work on . . .
Distributed teams and remote offices aren't going away. But can quality be ensured when your people aren’t just down the corridor? We at DSS know it can because we have a history of building quality into our outsourcing solutions. Our view: your offshore team should be a logical extension of your organization. . . .
In my last post, I laid out the foundations of a successful project – the planning. With the plan in place, it’s on to managing the project. One thing I’ve learned over the years is the value of a daily standup with the core team. It comes from an Agile approach . . .
"Can you have a look at my computer again? I can’t connect to our collaboration software." "I’m getting an error message, but I don’t know how to send you a screenshot of it. Can you just connect to my machine so you can check on it yourself?" 1. TeamViewer Most IT professionals will . . .
