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Customer Observer

What’s your organisation’s most underused resource? Chances are, it’s your customer data. If it’s just a passive record of transactions, you’re missing out on precise, highly-actionable marketing information that can boost sales.

 

The key to unlocking that data is Customer Observer, the customer analytics solution for the commercial world.

 

Drawing on advanced machine learning algorithms and market basket analysis, Customer Observer processes high volumes of merchant, transaction and demographic data, spots patterns and trends, and performs the predictive analysis that adds the payload to your marketing campaigns. It combines multiple machine learning models to look deeper, revealing which of your customers matter most and, uniquely, which of your products they’re likely to buy next.

 

Because Customer Observer is productised, it minimises your spend on consulting and devotes the bulk of your investment to data cleansing and into operating the model.

 

It’s easy to set up and can be trialled in a Proof of Concept. Once established, its user interface is simple enough for marketing teams to operate themselves. It has produced measurable results in the finance, telco, consumer electronics, retail and e-commerce sectors.

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Look Deeper

Segment the customers into their loyal purchasing status. Identify the profile of a spender vs the profile of a non-spender. Target lookalikes of the same spender profile in next month’s customer data.

Look Deeper

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Quick

Check which campaign is more impactful. Observe month on month sales figures using the impact of machine learning models.

Quick

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Proof of Concept

Understanding the business pain points. Planning on what can be done using analysis and machine learning models.

Proof of Concept

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Easy to Setup

Segment the customers and understand which marketing channel best fit them.

Easy to Setup

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Value

Measure and understand the purchasing behavior of a premium, at-risk and goner status customers. Observe upcoming marketing campaigns and see how that impacts the customers’ loyalty status.

Value

Customer Observer is a product of Direct Sourcing Solutions (DSS). We are a highly focused and dynamic company; with a pricing structure that isn’t burdened by the overheads of a global professional services firm and, when you start on your customer analytics journey with Customer Observer, you’ll be dealing directly with a DSS principal.

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Talk to us now about converting
your customer data into sales.

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