What’s your organisation’s most underused resource? Chances are, it’s your customer data. If it’s just a passive record of transactions, you’re missing out on precise, highly-actionable marketing information that can boost sales.
The key to unlocking that data is Customer Observer, the customer analytics solution for the commercial world.
Drawing on advanced machine learning algorithms and market basket analysis, Customer Observer processes high volumes of merchant, transaction and demographic data, spots patterns and trends, and performs the predictive analysis that adds the payload to your marketing campaigns. It combines multiple machine learning models to look deeper, revealing which of your customers matter most and, uniquely, which of your products they’re likely to buy next.
Because Customer Observer is productised, it minimises your spend on consulting and devotes the bulk of your investment to data cleansing and into operating the model.
It’s easy to set up and can be trialled in a Proof of Concept. Once established, its user interface is simple enough for marketing teams to operate themselves. It has produced measurable results in the finance, telco, consumer electronics, retail and e-commerce sectors.